83% Of SEO team believes focusing on reviews provide Good Return On Investment (ROI)

We were reading an article recently and found opinions of agencies and local search consultants on the subject of online reputation and reviews.

As per the content written in How Online Marketing help to grow a business? we would like to add the analysis of review and reputation of SEO techniques and how many people believes that it can be converted into ROI.

As per InsideLocal and the article published in searchengineland.com

Key Findings:

• 44% spend less than 10% of their time on reputation/review related tasks.
• 73% spend 0-20% of their time on reputation/review related tasks.
• Only 28% spend more than 21% of their time on reputation/review related tasks.

Have you ever tried and tested review strategy that you use?
Please see below the analysis published by insidelocal

Have you ever thought that reviews/reputation management delivers good ROI?
Please see below the analysis published by insidelocal

Some web development predictions and trends- 2014

We were expecting a continued improvement in the web technologies and a decline in the use of legacy browsers for this year 2014. The transition will empower web developers to build faster apps which will perform consistently across all devices as well as being on-par with the speed and capability of native apps.

1) CSS3 3D transforms

More developers starts concentrating on CSS3 3D transforms, a lightweight, mobile-friendly method of rendering 3D graphics.

2) Usage of HTML5 Javascript API

Some of the cool APIs in the HTML 5 JavaScript specification are as follows:

Web Storage: This provides a cleaner alternative to cookies, as data can now be persistently stored locally on the user’s browser. This will be especially handy for use in mobile apps as it allows simple offline storage of client data.
WebSockets: These are an exciting, faster alternative to AJAX for real-time communication. We should see an increase in the utilisation of WebSockets for live-chat and online-gaming.
Web Workers: This allow multiple complex JavaScript tasks to be performed simultaneously, without the penalties on performance. Workers will be one of the fundamental building blocks for every mobile web app striving to perform like a native app.
Application Cache: This is another powerful feature which will allow web apps to behave more like native apps by caching the whole app for offline use.

3) Javascript and client side web apps

We started to see kick off this trend in 2013, and we believe we’ll see it continue through 2014. There are many benefits to building an app entirely with client-side technologies. Here are a few big reasons:

• Deployment of technologies is a lot more easier as the app can be deployed on any server as static pages
• Developers no need to learn a new languagess
• HTML5 JS APIs make possible to do all the things a heavy server-side framework can do.

4) Front end framework evolution

Front end framewoks were very popular for the year 2013 and its a constant improvement in the workflow for this year. Some of the frond end development stack we could see this year is:

• Task runner
• Testing server
• Bootstrap or foundation (The frond end development framework)
• Seamless integration with any platform
• Dependency Management
• Ease of deployment through command line

Yeoman- This is a free tool which closely matches above said criteria, it seems to get more helpful and powerful with each new version, so is definitely one to watch.

Mixture- a desktop app which also takes care of all workflow tasks.

5) Development beyond the screen

The release of weird and whacky ways (such as through wearable technology) is more likely to see in 2014 to view media. Google Glass is a great example of this. Developing a web app which behaves itself on these futuristic devices is bound to cause some headaches.

The Glass’ browser (named XE7) has a resolution of 640×360 pixels and it can be controlled with voice, by a touch-sensor on the side of the glasses or with head movements.

How do we design ?

Whether your Internet project is large or small, our web design methodology will always contains these critical elements:

1. A look at your product/service/concept/ideology. Whatever it is that you are hoping to promote. What features does it have? And more importantly what benefits does it bring to your potential customer. NOTE this process is the most important part of the project. From this list of benefits will grow the framework and emphasis of the website.
2. A look at your typical customers. (Or your ideal target customer. That’s right, they may not be the same) Do they belong to a typical market “value segment”? What are the things that are important to them? What “style” do they respond to? Funky? conservative? friendly? What problems does your product or service solve for them? What need or want does it fulfil?
3. A look at the competition. What do they do better than you? What do you do better than them? What can you offer your customers that they can’t/don’t? Why do your customers prefer to deal with you (HINT: ask them!)? This process helps to determine your USP (Unique Selling Proposition). The thing that sets you apart from everybody else in your line of business.
4. Establish the goal of the website. Exactly what action do you want your site visitors to take? place an order? Join your email newsletter? Request your freebie? Generate a sales query? They must do SOMETHING. What are the primary and secondary objectives?
5. Choosing key search phrases. This process may establish 20-50 potential “search phrases” or words that your ideal prospect might use to find your product in a search engine like Google or Yahoo! We establish these now so that they can be worked into the text, headings and navigation links on your site. This gives you a head-start in achieving high rankings and a much better chance of being found by your prospect when she uses a search engine to find your product.
6. Design and usability. Establish the look and feel, design the structure and navigation while complying with accepted usability standards.
7. Offline marketing. How will the offline and online aspect complement or help each other?
8. Write the words. We’ll start with some of your existing marketing material and polish it with what we have learned from all the steps above. Then we’ll read it again and fix it and polish it some more.
9. Choose the images. Carefully chosen photography must enhance your message or inform in its own right. Beware! Whirling Gizmos don’t sell. Letters jumping into an email envelope don’t make me want to email you! Flash and other forms of animation should be used judiciously and kept to a minimum. Why? Because they distract visitors from your message.
10. Build and code. Then and only then does page construction and coding begin.
11. Test. We test the browser compatibility, navigation, forms, links and database programming. We don’t want your reputation tarnished by having your prospects find the problems before we do!
12. Usability testing. This can be as simple as creating some “tasks” for a novice user to carry out on the website, monitoring for problem areas, bottlenecks and confusion. Large, complex websites should invest in a detailed usability study to eliminate stumbling-blocks. The goal is to ensure a straightforward, plain-sailing website which leads your prospect directly to the response you’re aiming for.
13. Revise where necessary as a result of the usability test and client feedback.
14. Go-live!
15. Acceptance testing. This is usually a short period after launch in which the client may ask for amendments (but not major changes outside of the original scope) at no charge. The length of time appropriate for acceptance testing will depend on the size, complexity, and technology architecture of the web site.