No matter how amazing your content/ website is, if you don’t know how to drive traffic to it, measure your website’s performance and keep up with the competition, your online business is doomed.
Website analytics are the key to your online success. You’ll get everything you must know about Google website analytics, plus a variety of exercises to help you fine-tune your analysis skills and step-by-step instructions that allow you to increase traffic to your website.
Here are the few things you need to dig into while doing analytics:
Everyone knows that keywords are the most fundamental building blocks in driving traffic to their website. It works like this: Google Analytics > Traffic Sources > Overview. Here you’ll find out which keywords and articles are driving traffic for you, even details on who’s searching for which keywords, such as country, browsers being used and paid campaigns that are working for you.
2. Referal website:
Google’s Analytics will give you data on your referring websites to build valuable inbound links that Google has to your site. Visit the referring websites to see where the links are located on their website and analyse how many clicks have you got.You might not even know that the wrong kind of sites are sending traffic to you and damaging your reputation with Google.
Google keeps track of every search made by every human being and software program on the World Wide Web. Visibility is the relative position of your web page or website in the list of “natural” search engine results returned when someone queries a search engine with a search term related to your website.
Your objective is to be listed on the first page of search engine results (SER), near the top. The process of achieving this – for many related search terms – is called search engine optimization.
4. Page Rank:
Page rank has a unique meaning within the context of the Google search engine. The fundamental principle of Page Rank is that web pages that link to your web pages give your pages a higher page rank. Getting quality websites in the same line of business to link to your website helps your page rank, which helps increase visibility.
5. Link popularity:
Link popularity is a measurement of the number of links from other websites to your website pages. The more links, the higher your link popularity.
There are several categories of links between websites
- Inbound links are links from other websites to your pages.
- Outbound links are links from your pages to other websites.
- Reciprocal links are links that are exchanged to another site and that site will link to you.
- One way links are links from one site to another, without a reciprocal link back.
- Paid link submission involves paying a “link farm” website to link back to your website.
6.Monitor your Metrics:
Learn how the way visitors interact with your content helps you see what works, what doesn’t and where your time should be spent in the attempts of improving performance.
7. Track your competitors’
It’s incredibly easy to track your competition and avoid unpleasant surprises, once you have the tools at your fingertips in Google Website Analytics. The website analytics tools we recommend, including AdBeat and SpyFu, will increase the effectiveness of your ads, increase ROI and drive profits.
Other tools to see how you are doing now include:
Increase your social media presence to building brand awareness and loyalty, which in turn lead to more sales. Use this tools to see how you are doing now:
Geo-behavioral targeting allows you to specify different segments of visitors and show particular content and offers to them. You can also use visitors’ location to personalize the page, for example showing a particular content for visitors from New York and showing some other content for visitors from London.
10. Heat maps
Heat maps show you where your visitors are clicking and where they aren’t. Click maps on the other hand, give you exact click statistics(Google Analytics . Heat map will track clicks on different elements depending on their location on the page.
The number of visitors who come to your website can directly correlate to how much revenue you’re getting from all of that traffic – that is, if you have the right conversion architecture set up on every page of your website
We’ve strategically designed our SEO services with proven strategies to increase your online visibility by generating more traffic, more sales and more leads. You can visit our SEO services here
Online marketing is used to sell virtually everything and anything. Analytics and online marketing campaign data can reveal strengths and weaknesses in marketing campaigns and online marketing resources deployed accordingly. You can view our SEM services here
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