E-Commerce and Microdata

Every single business needs a solid online marketing campaign if they are to be successful. After all, technology is advancing at such a rapid pace and if you don’t adapt then you will only get left behind.

Search engine optimisation lies at the core of most internet marketing campaigns. The title, meta description, keywords,layout of your website, good content, back links, optimised URL and many  more play and important role in SEO optimisation .

Emerging technologies have brought forth microdata with the release of HTML5. So now the question of what is microdata comes ?

Microdata is a very simple HTML markup that can be used to define dates, prices, locations, descriptions, products, etc

E-Commerce and  Microdata  MCS Technologies Ltd Leicester, UK, UAE, USA.

There are some accepted practices with regards to microdata for search engines including Bing, Google, Yahoo and Yandex and it is available in  Schema.org.

Bing places a lot of weight on the presence of microdata in search engine results. Rumor also has it that Google may eventually replace Google Base with microdata for product searches.

Now lets us think how to implement  Microdata in  E-Commerce Web pages.

1. Compatibility:

Setting up pages to be microdata-compatible is very easy. In most cases, it will only require changing the doctype to support HTML5, doctype markup will be located on the first line of each html file and after changing the doctype, test the page in different browsers to make sure none of the page elements were affected by the alteration.

2. Product Elements:

Now e-commerce pages should be updated with elements like  product name, brand, model, description, price, availability, aggregate review score and quantity, related products, and product reviews. to make them more visible and understandable to search engines.

3. Page Layout :

A suitable product page should be easy for consumers to gather all the information needed to make an informed purchase. The proper hierarchal content structure, optimised product images, product names in H1 Tags etc have an immeasurable influence on conversion rates.

4: Marking Up:

If you are local business the most important properties that you will want to mark up  are: name, description, address, telephone, email and url. Postal address linked will be added to schema of search engines to address the data and display products  more often than others.

he most commonly used properties in the Product schema are: name, description, image, url, model, color, brand and productID. You can find a full list here.

5. Testing: 

Testing the pages after changing the markup is obligatory to ensure that the microdata interprets properly. Try using the Google Rich Snippets Tool to see how this markup could be interpretted by a computer program.

Using microdata correctly will help to make the data in your web pages more accessible to computer programs (like those used by search engines to analyze your web pages).

Are you using microdata in your projects?  Let us know in the comments.


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