Colors play a vital role in our daily lives and it has been proven that our activities and responses are influenced by them. Kenneth Fehrman, co-author of the book, Color: The Secret Influence states that, “Most people are unaware of the profound effect color has on their behaviour.”
Every color has a unique effect on individuals and stimulates various responses e.g. the fast food companies use red, yellow and orange colors in their restaurants and product packaging as these colors are found to be helpful in increasing appetite. A research by the University of British Columbia has proven that blue color enhances creativity whereas; the color red helps to be focused and has a positive effect on memory. The Blackfriars Bridge made of black iron when painted green, showed a decline in suicide rate up to 30%. Studies show that pink color is beneficial for stimulating responses from females whereas dark green color has a motivational effect on males.
Let’s take a look at how some colors affect. Picking a color for a website means much more then picking your favorite color and turning it into a layout. It means picking the right colour in order to get the desired response from your audience. If you know your audience well and figured out which color works best for them, you are already halfway there in the creation process. It is also quite unlikely to pick a color that will fit every visitor of your website, therefore it is even more important to be able to determine which colour and tone works best for most users you target.
If you understand how colour psychology works and which colour fits your audience, you are a step closer to launching a successful website.
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