Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Banner ads are a popular way to advertise your business online. When a person clicks on the banner ad, just like a text hyperlink, they’re taken to the advertiser’s website.Banner adverts are displayed on other websites.Banner advertising usually works on a ‘cost per click’ (CPC) basis. This means you have to pay the website displaying your advert a small fee for every person that clicks on it.
Banner ads come in different sizes and are used within different positions on a page. Most commonly a website will have an array of sizes and positions from which you can choose to advertise on.Every website is going to have its own requirements when it comes to the size of an ad.
The position of an ad is entirely up to the website itself, however there have become common standards used across the Internet. Studies have proven that the most successful ad positions are within the content (44.66% response), within the heading (27.32% response), within the left (7.88% response) and right (9.28% response columns, rounded out by rotating ads (4.74% response) and ads below the fold (1.93% response).
- Have a Strong Heading
- Display Pertinent Content And Images
- Have a Strong Call To Action
- Limit One Offer Per Ad
- Optimize File Size
- Use Animations And Motion
- Blend In And Compliment
Once you know the basics you are ready to start rolling out your banner ads. Only question is, how do you go about finding websites to advertise on?
- Google Adwords,
- Yahoo! Advertising,
- Commission Junction,
- ValueClick Media,
- ADSDAQ etc
Banner adverts come in different shapes and sizes.For more information regarding common banner ad sizes and positions, and where these charts originated, please visit the Interactive Advertising Bureau (IAB) Ad Unit Guidelines.
Small businesses need to get online and start competing with the big fish – now’s the time to do it, so what are you waiting for?