SEO is a technique of analyzing and constructing your website in order to boost the rankings of your site pages for specific keywords in the search engines. SEO can make your website content more visible, more appropriate and more easily accessible by the search engines and their crawling bots. It also makes easy for your potential customers to locate your website. Moreover, SEO allows you to be recognized globally. Here are the ways we optimise your website.
No matter how amazing your content/ website is, if you don’t know how to drive traffic to it, measure your website’s performance and keep up with the competition, your online business is doomed.
Website analytics are the key to your online success. You’ll get everything you must know about Google website analytics, plus a variety of exercises to help you fine-tune your analysis skills and step-by-step instructions that allow you to increase traffic to your website.
Here are the few things you need to dig into while doing analytics:
Everyone knows that keywords are the most fundamental building blocks in driving traffic to their website. It works like this: Google Analytics > Traffic Sources > Overview. Here you’ll find out which keywords and articles are driving traffic for you, even details on who’s searching for which keywords, such as country, browsers being used and paid campaigns that are working for you.
Google’s Analytics will give you data on your referring websites to build valuable inbound links that Google has to your site. Visit the referring websites to see where the links are located on their website and analyse how many clicks have you got.You might not even know that the wrong kind of sites are sending traffic to you and damaging your reputation with Google.
Google keeps track of every search made by every human being and software program on the World Wide Web. Visibility is the relative position of your web page or website in the list of “natural” search engine results returned when someone queries a search engine with a search term related to your website.
Your objective is to be listed on the first page of search engine results (SER), near the top. The process of achieving this – for many related search terms – is called search engine optimization.
Page rank has a unique meaning 
within the context of the Google search engine. The fundamental principle of Page Rank is that web pages that link to your web pages give your pages a higher page rank. Getting quality websites in the same line of business to link to your website helps your page rank, which helps increase visibility.
Link popularity is a measurement of the number of links from other websites to your website pages. The more links, the higher your link popularity.
There are several categories of links between websites
Learn how the way visitors interact with your content helps you see what works, what doesn’t and where your time should be spent in the attempts of improving performance.
It’s incredibly easy to track your competition and avoid unpleasant surprises, once you have the tools at your fingertips in Google Website Analytics. The website analytics tools we recommend, including AdBeat and SpyFu, will increase the effectiveness of your ads, increase ROI and drive profits.
Other tools to see how you are doing now include:
AdWords Performance Grader,OpenSiteExplorer,Google Alerts,TweetBeep,Compete Site Analytics.
Increase your social media presence to building brand awareness and loyalty, which in turn lead to more sales. Use this tools to see how you are doing now:
Google Social Analytics,AddThis,HootSuite,SocialBakers,
Geo-behavioral targeting allows you to specify different segments of visitors and show particular content
and offers to them. You can also use visitors’ location to personalize the page, for example showing a particular content for visitors from New York and showing some other content for visitors from London.
Heat maps show you where your visitors are clicking and where they aren’t. Click maps on the other hand, give you exact click statistics(Google Analytics . Heat map will track clicks on different elements depending on their location on the page.
The number of visitors who come to your website can directly correlate to how much revenue you’re getting from all of that traffic – that is, if you have the right conversion architecture set up on every page of your website
We’ve strategically designed our SEO services with proven strategies to increase your online visibility by generating more traffic, more sales and more leads. You can visit our SEO services here
Online marketing is used to sell virtually everything and anything. Analytics and online marketing campaign data can reveal strengths and weaknesses in marketing campaigns and online marketing resources deployed accordingly. You can view our SEM services here
If you have any questions please drop in an email at enquiries@mcstech.co.uk or request quote in our website
Every single business needs a solid online marketing campaign if they are to be successful. After all, technology is advancing at such a rapid pace and if you don’t adapt then you will only get left behind.
Search engine optimisation lies at the core of most internet marketing campaigns. The title, meta description, keywords,layout of your website, good content, back links, optimised URL and many more play and important role in SEO optimisation .
Emerging technologies have brought forth microdata with the release of HTML5. So now the question of what is microdata comes ?
There are some accepted practices with regards to microdata for search engines including Bing, Google, Yahoo and Yandex and it is available in Schema.org.
Bing places a lot of weight on the presence of microdata in search engine results. Rumor also has it that Google may eventually replace Google Base with microdata for product searches.
Now lets us think how to implement Microdata in E-Commerce Web pages.
Setting up pages to be microdata-compatible is very easy. In most cases, it will only require changing the doctype to support HTML5, doctype markup will be located on the first line of each html file and after changing the doctype, test the page in different browsers to make sure none of the page elements were affected by the alteration.
Now e-commerce pages should be updated with elements like product name, brand, model, description, price, availability, aggregate review score and quantity, related products, and product reviews. to make them more visible and understandable to search engines.
A suitable product page should be easy for consumers to gather all the information needed to make an informed purchase. The proper hierarchal content structure, optimised product images, product names in H1 Tags etc have an immeasurable influence on conversion rates.
If you are local business the most important properties that you will want to mark up are: name, description, address, telephone, email and url. Postal address linked will be added to schema of search engines to address the data and display products more often than others.
he most commonly used properties in the Product schema are: name, description, image, url, model, color, brand and productID. You can find a full list here.
Testing the pages after changing the markup is obligatory to ensure that the microdata interprets properly. Try using the Google Rich Snippets Tool to see how this markup could be interpretted by a computer program.
Using microdata correctly will help to make the data in your web pages more accessible to computer programs (like those used by search engines to analyze your web pages).
Are you using microdata in your projects? Let us know in the comments.
Here’s a family tree of common web technologies – almost a ‘tech-tree’. Web design and development is a complex field – there are literally thousands of different disciplines, from all manner of programming languages, web standards, and software packages.
As a general rule, software packages appear in blue, programming languages in beige, and core web technologies are in green. Infrastructure related (amongst everything else) appears in grey. Bear in mind that this is not an exhaustive list, and some connections may seem tenuous at best!
Image Courtesy: Modernl
Colors play a vital role in our daily lives and it has been proven that our activities and responses are influenced by them. Kenneth Fehrman, co-author of the book, Color: The Secret Influence states that, “Most people are unaware of the profound effect color has on their behaviour.”
Every color has a unique effect on individuals and stimulates various responses e.g. the fast food companies use red, yellow and orange colors in their restaurants and product packaging as these colors are found to be helpful in increasing appetite. A research by the University of British Columbia has proven that blue color enhances creativity whereas; the color red helps to be focused and has a positive effect on memory. The Blackfriars Bridge made of black iron when painted green, showed a decline in suicide rate up to 30%. Studies show that pink color is beneficial for stimulating responses from females whereas dark green color has a motivational effect on males.
Let’s take a look at how some colors affect. Picking a color for a website means much more then picking your favorite color and turning it into a layout. It means picking the right colour in order to get the desired response from your audience. If you know your audience well and figured out which color works best for them, you are already halfway there in the creation process. It is also quite unlikely to pick a color that will fit every visitor of your website, therefore it is even more important to be able to determine which colour and tone works best for most users you target.
If you understand how colour psychology works and which colour fits your audience, you are a step closer to launching a successful website.
Mobile and tablet is reaching critical mass. According to Forester Research, Inc.,mobile commerce is expected to reach $31 billion by 2016. The ubiquity of mobile phones, tablets, improved infrastructure, advances in device utility, overall market penetration and the hype around the iPhone and android are driving phenomenal growth.
Mobile and tablet users expect quick, anytime transactions that work flawlessly same us desktop websites.We encourage you to promote your business websites through mobile and tablet friendly ads to have more localized business.
MCS Technologies offers stunning full page ad designs on a range of devices. Design services are available on iPad,iPhone,Android phone and Android tablet.
To reach full addressable audience after your website is live, you should run ad campaign specific to the device where the ad runs in a creative and touching way. Mobile optimized landing pages and custom landing pages offer richer user interactions. A click – tracking tool can monitor the effect of ad campaign.
Please keep the following guidelines in mind,
If your questions haven’t been answered or if you would like to discuss
co-marketing opportunities, please write to enquiries@mcstech.co.uk or +442070962069
Your marketing materials are the only remnants of your company that are left behind after a meeting. Make sure that they pass the test. At MCS our print design work gives our client a professional edge in sales meetings, face-to-face encounters, and direct mailings.
It’s first impressions that count, so make sure your company or service gets the due attention it deserves. A finely crafted brochure design is a proven way of leaving new customers impressed and likely to come back and buy. We believe in offering our customers a high quality, creative service at a fraction of the cost some other big name design agencies have the cheek to charge.
Our design team have many years collective experience in all fields of commercial design and include layout artists, art editors and art directors with corporate blue chip companies.
When planning any brochure it’s a good idea to make up a dummy from some folded sheets of paper and pencil in roughly where you want specific information. e.g. contents – page 3, contact information – inside back page etc.
Other factors to think about are page size. If the brochure is going to be sent out by post it may be cost effective to think about a smaller A5 brochure which will be cheaper on postage for example.
As a rule any brochure or booklet that is going to be printed needs to be formed from a multiple of 4 pages.
We also help customers to get Copyright protected for their brochures and other original writings once the work has been created in there name
From brochure design to creating trade show displays and catalogues, our team provides a wide array of print services that will establish your company’s brand.
Team
|
mcstechnologiesltd